Marketing Aptitude for Bank PO's III

1. CRM stands for
A. Cost Role Management
B. Customer Relationship management
C. Customer Role in Management
D. None of these

Ans: B

2. Which is the term of Digital Marketing
A. Blocked
B. Cost
C. Plan
D. Brand
E. Utility


3. What is the element of Marketing Concept?
A. Customer Satisfaction
B. Goal of the Organization
C. Plan
D. Market
E. None of these

Ans:A

4. RSS stands for
A. Real Save System
B. Role saver system
C. Real simple syndication
D. Real saver system
E. None of these

Ans: C

5. Marketing Concept earns the profit with
A. Customer Satisfaction of Bank
B. Staff
C. Product
D. Building
E. ATM

Ans: A

6. Which is societal-oriented concept of marketing?

A. Product Concept of Marketing
B. Societal Marketing Concept
C. Product Concept
D. Marketing Concept

Ans: B

7. Customerisation means
A. Promotion
B. Goods offer based on individual requirement
C. Sales
D. Relation
E. None of these

Ans: B


8. Marketing Concept is based on
A. Customer-Oriented
B. Product-oriented and centred
C. Profit
D. Loss
E. None of thes

Ans: A

9. Marketing refers to the ––––
A. sale of product
B. goods and services are exchanged to each other
C. goods distribution
D. all of these

Ans: D

10. Marking mix consists –––
A. production recognition
B. Price structure
C. Distribution planning
D. All of these
Ans: D

MARKETING APTITUDE FOR BANK PO'S-II

1. Modern methods of Marketing include—
(A) Publicity on the net
(B) Advertisement on the net
(C) Soliciting business through e-mails
(D) Telemarketing
(E) All of these

Ans. E

2. Which of the following statement is True ?
(A) Marketing is not required in a Buyers’ Market
(B) Marketing is not required in a Sellers’ Market
(C) Marketing is not required due to globalization
(D) Marketing is not required due to competition
(E) Marketing is not required due to liberalization

Ans.B

3. Market information means—
(A) Knowledge of shops and bazaars
(B) Knowledge of shopping malls
(C) Knowledge of various languages
(D) Knowledge of customer profile and product mix
(E) None of these

Ans. D

4. In today’s world marketer should focus at —
(A) standard products
(B) No customization required
(C) aim at customer satisfaction
(D) Only quantum of sales matters

Ans.C

5. Market Research is needed for—
(A) Deciding right time to sell
(B) Deciding the right product to be sold
(C) Making proper marketing decisions
(D) Deciding the market area
(E) All of these

Ans.E

Marketing Aptitude for Bank PO's-I

1. A Prospect means—
(A) Any customer who walks into the Bank
(B) An employee of the Bank
(C) A customer who is likely to be interested in Bank’s Product or service
(D) A Depositor of the Bank
(E) A Borrower of the Bank

Ans. C

2. A Lead means—
(A) A Prospect who is more likely to avail of the Bank’s Product
(B) A Political Leader
(C) A Bank Chairman
(D) A Religious Leader
(E) None of these 

Ans. A

3. A Call means—
(A) Calling on friends
(B) Calling on Bank employees
(C) Calling on Prospective customers
(D) To make telephone calls
(E) Calling on relatives

Ans. C

4. Innovation means—
(A) Compensation
(B) Inspiration
(C) Additional perquisites
(D) Implementing new ideas or new methods
(E) None of these

Ans.D

5. The Traditional Marketing style involves—
(A) Telemarketing
(B) Digital Marketing
(C) Indirect Marketing
(D) Direct Marketing
(E) All of these

Ans.C

6. Motivation means—
(A) Inspiring employees to perform better
(B) Better Communication Skills
(C) Sales coaching
(D) Market Research
(E) None of these

Ans.A

7. A Target Market is—
(A) Entire city
(B) Entire country
(C) Entire globe
(D) That which consists of customers who need the identified product
(E) All of these

Ans. D

8. Sales forecasting involves—
(A) estimate of Sales
(B) Sales pricing
(C) Distribution Channels
(D) Consumer tastes
(E) All of these

Ans.A

9. Find the True statement—
(A) Marketing is a waste of the employees’ time
(B) Marketing is not required in India due to its vast population
(C) Marketing involves additional work
(D) Marketing involves team work
(E) Marketing is not required today due to IT advancement

Ans.D

10. For effective marketing, the salesmen should have which of these qualities—
(A) Creativity
(B) Team spirit
(C) Motivation
(D) Effective communication skills
(E) All of these

Ans.E