Marketing Aptitude for Bank PO's-I

1. A Prospect means—
(A) Any customer who walks into the Bank
(B) An employee of the Bank
(C) A customer who is likely to be interested in Bank’s Product or service
(D) A Depositor of the Bank
(E) A Borrower of the Bank

Ans. C

2. A Lead means—
(A) A Prospect who is more likely to avail of the Bank’s Product
(B) A Political Leader
(C) A Bank Chairman
(D) A Religious Leader
(E) None of these 

Ans. A

3. A Call means—
(A) Calling on friends
(B) Calling on Bank employees
(C) Calling on Prospective customers
(D) To make telephone calls
(E) Calling on relatives

Ans. C

4. Innovation means—
(A) Compensation
(B) Inspiration
(C) Additional perquisites
(D) Implementing new ideas or new methods
(E) None of these

Ans.D

5. The Traditional Marketing style involves—
(A) Telemarketing
(B) Digital Marketing
(C) Indirect Marketing
(D) Direct Marketing
(E) All of these

Ans.C

6. Motivation means—
(A) Inspiring employees to perform better
(B) Better Communication Skills
(C) Sales coaching
(D) Market Research
(E) None of these

Ans.A

7. A Target Market is—
(A) Entire city
(B) Entire country
(C) Entire globe
(D) That which consists of customers who need the identified product
(E) All of these

Ans. D

8. Sales forecasting involves—
(A) estimate of Sales
(B) Sales pricing
(C) Distribution Channels
(D) Consumer tastes
(E) All of these

Ans.A

9. Find the True statement—
(A) Marketing is a waste of the employees’ time
(B) Marketing is not required in India due to its vast population
(C) Marketing involves additional work
(D) Marketing involves team work
(E) Marketing is not required today due to IT advancement

Ans.D

10. For effective marketing, the salesmen should have which of these qualities—
(A) Creativity
(B) Team spirit
(C) Motivation
(D) Effective communication skills
(E) All of these

Ans.E