SPECIALIST OFFICER-MARKETING POST-1

1. Process of selecting segments to serve by offering product is referred as

1. Market segmentation
2. Targeting
3. Marketing
4. Both a and bAnswer B

2. Firm's performance can be better measured by

1. Current sales
2. Customer equity
3. Market share
4. Both a and bAnswer B

3. Particular communication that must be achieve within definite target audience within specific time is classified as

1. message decision
2. media decision
3. advertising objective
4. advertising evaluationAnswer C

4. Customer classification depends on

1. Potential profitability
2. Projected loyalty
3. Both a and b
4. None of aboveAnswer C

5. Potential profitable but less loyal group is of

1. Butterflies
2. Strangers
3. True friends
4. BarnaclesAnswer A

6. Suitable example of 'Selling Concept' is

1. Insurance or blood donations
2. Lenovo
3. Southwest Airlines
4. Bottled water industry

Answer A

7. In 'Butterflies' group, customer needs and company's market offering has

1. Good fit
2. Little fit
3. Strong fit
4. Limited fitAnswer A

7. Company's future value of customer base is

1. Share of customer
2. Customer equity
3. Customer lifetime value
4.  All of aboveAnswer B

8. 'outside in' perspective is another name of

1. The selling concept
2. The product concept
3. The marketing concept
4. The production concept

9. Considering individual customers, purchasing portion of each buyer is called

1. Share of customer
2. Customer equity
3. Customer lifetime value
4. None of aboveAnswer A

10. Value proposition consists of

1. Differentiation
2. Segmentation & targeting
3. Positioning
4. Both a and cAnswer, D

11. Both loyal and profitable group of customers is considered as

1. Strangers
2. Butterflies
3. Barnacles
4. True frineds

12. Possible objectives of advertising includes

1. persuasive advertising
2. reminder advertising
3. reminder advertising
4. all of above
5. Answer D

13. Fit between customer need and company's market offering in 'Strangers' group is

1. Little fit
2. Strong fit
3. Good fit
4. Limited fit
5. Answer A

14. To create profits, company must

1. Create loyal customers
2. Increase market share of market
3. capture lifetime vale of customer
4. All of above

15. Most crucial and first step in marketing process is

1. Designing a marketing strategy
2. Create customer delight
3. Understanding customer needs and wants
4. Capturing value from customers

16. 'limited fit' between customer needs and company's product is shown by

1. Barnacles
2. Butterflies
3. True friends
4. StrangersAnswer

17. Approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

1. rational style
2. persuasive style
3. creative style
4. execution style

18. Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

1. advertising agency
2. managing agency
3. research agency
4. rational agency

19. Classification of customers are of

1. 2 types
2. 3 types
3. 4 types
4. 5 typesAnswer C

20. Focus on distribution efficiency is integral part of

1. The production concept
2. The product concept
3. The selling concept
4. The marketing concept C

21. Company focuses on product improvements on continuous basis in marketing concept called

1. The product concept
2. The production concept
3. The selling concept
4. None of above

22. Stock market investors are considered as example of

1. Strangers
2. Butterflies
3. True friends
4. Barnacles

Answer B

23. Highly loyal but less potential profitable customer's group is of

1. Butterflies
2. Barnacles
3. True friends
4. Strangers

24. Resources and money allocated to company's or product's promotional program are classified as

1. advertising messages
2. advertising budget
3. advertising strategy
4. advertising objectiveAnswer B

25. Concept through which life is brought up in message of advertising strategy in memorable and distinctive way is classified as

1. rational concept
2. reminder concept
3. creative concept
4. persuasive concept

26. Market offering can be combination of

1. product & services
2. Information
3. Places
4. All of aboveswer D

27. Customer driven marketing strategy is another name of

1. The selling concept
2. The marketing concept
3. The product concept
4. The societal marketing concept

28. Company wants to nurture, retain and grow its customer of customer group called

1. True friend
2. Barnacles
3. Butterflies
4. StrangersAnswer A

29. Market consists of

1. Potential buyers
2. Actual buyers
3. Both a and b
4. None of above

30. Customers of smaller banks are considered as example of

1. True friend
2. Strangers
3. Barnacles
4. ButterfliesAnswer C

31. Kind of strategy which is used by company to achieve advertising objectives is classified as

1. advertising strategy
2. advertising objective
3. advertising messages
4. advertising budget

32. According to management guru Peter Drucker, marketing aims to sell

1. Necessary
2. Unnecessary
3. Not alreabdy available
4. None of above

33. Market offerings are offered to

1. Create a need or want
2. Satisfy a need or want
3. Both a and b
4. None of aboveAnswer B

34. Consumer's and society's long run interests are considered in

1. Societal marketing concept
2. Market concept
3. Product concept
4. selling concept

35. Set of vehicles which are used to deliver message to intended audiences is classified as

1. advertising objective
2. advertising media
3. reminder media
4. rational mediaAnswer B

36. 'inside-out' perspective is referred in

1. The marketing concept
2. Societal marketing concept
3. Selling concept
4. Product concept

37. Marketing can be defined as

1. Creating value for customers
2. Building strong relationships
3. Capturing value from customers
4. All of above