1.
The stages of the
product life cycle in chronological order is:
1.
Introduction, growth,
maturity, decline
2.
Introduction, growth.
maturity, stagnation, decline
3.
Introduction,
maturity, decline
4.
Introduction,
maturity. stagnation, decline
5.
None of these
2.
The key to competitive
advantage is_differentiation.
1.
Position
2.
Product
3.
Conformance
4.
Customer Consulting
5.
None of these
3.
The functions of the
distribution (marketing) channel are
1.
To gather market
information/to promote and spread persuasive communications/physical proximity
to consumer/matching the buyers’ needs/negotiate and settle the final price.
2.
To provide the
consumers with the required technical information about the products /physical
distribution to consumers /acquire and use funds for financing the channel/intermediaries
provide the deposit or buy the goods on cash basis./Assume the risk of carrying
out the channel tasks.
3.
To bring the product
ownership to the final buyer.
4.
both 1 and 2
5.
None of these
4.
Which of the following
is not a “market follower” strategy?
1.
Counterfeiter
2.
Adapter
3.
Initiator
4.
Cloner
5.
None of these
5.
___is registering,
trafficking in, or using a domain name with bad faith intent to profit from the
goodwill of a trademark belonging to someone else.
1.
Email marketing
2.
Cyber squatting
3.
Web scraping
4.
Web spidering
5.
None of these
6.
Features of channels
of banking are
1.
Intangibility/inseparability
from the seller/variability in customer expenses
2.
Perishability and
non-storability/personal contacts with clients
3.
Banking services have
no physical and personal channels of distribution.
4.
Combination of
(1) and (2)
5.
None of these
7.
The client of
advertising agent is called:
1.
Customer
2.
Major
3.
Corporate
4.
Account
5.
None of these
8.
The components of
Promotion mix are-
1.
Advertising; a paid
form of non-personal promotion/personal selling; personal presentation to
prospective clients.
2.
Sales campaign to
encourage sales/public relations; for building good relations with
clients/direct marketing; is making direct connect with individual customers.
3.
Sampling and coupons
4.
Both 1 and 2.
5.
None of these.
9.
What are the main
features of Marketing System (MIS)?
1.
Creation of master
plan for information flow,coordination between functional departments and
specialist executives,future orientation for anticipating and preventing
marketing problems and solving them.
2.
Facilitation for
developing decisions in planning, organizing ,controlling and initiating.
3.
Decision
making,organising and controlling the major activities of the business and
initiating action.
4.
All of the above.
5.
None of these.
10.
____ include medical specialist
and legal advisors.
1.
Speciality services
2.
Speciality products
3.
Primary services
4.
Secondary services
5.
None of these
11.
The _____ represents
our expectations of the general need for the Item during the lead time.
1.
Reorder point
2.
Safety stock quantity
3.
Reordering policy
4.
Reordering cycle
5.
None of these
12.
_____ is the principle
of organization of a region around several political, social or financial
centres.
1.
Ethnocentrism
2.
Polycentrism
3.
Marketing expansion
4.
Gobal marketing
5.
None of these
13.
Material culture is
divided into two parts :
1.
Language, Aesthetics
2.
Technology, Economics
3.
Education Religion
4.
Attitudes, Values
5.
None of these
14.
Identify the group
name, whose mission statement is : “To become a major player in the global
chemical business and simultaneously growth in other growth industries like
infrastructure”
1.
Reliance
2.
Tata
3.
Bharti enterprises
4.
Kotak Mahindra
5.
None of these
15.
Distinction between
marketing and selling is
1.
Marketing relates to
producing or creating goods or services needed by the customers while in
selling the objective is to sell whatever is available.
2.
Marketing is
operational activity whereas the selling is a total management concept.
3.
Marketing is product
focused while selling is customer focused.
4.
Marketing is oriented
to the needs of the seller whereas selling is oriented to the needs of the
buyer.
5.
None of these
16.
Which one is true in
respect of bank marketing?
1.
Bank marketing deals
with providing services to satisfy customers’ financial needs and wants.
2.
Bank marketing has to
discover/ascertain/anticipate the financial needs of the corporates.
3.
Bank marketing may be
required to satisfy the corporates, and institutions, other related needs and
wants.
4.
Bank marketing means
competitive element, efficiency and effectiveness in the process.
5.
None of these
17.
CRM Is a short form
of:
1.
Customer Relationship
Management
2.
Company Resource
Marketing
3.
Consumer Reaching
Marketing
4.
Customer Relationship
Marketing
5.
None of these
18.
What are the
objectives of pricing?
1.
Profit optimisation,
adjustment of prices due to competition, increasing the market share, improved
cash flows to avoid cash crunch, stabilisation of demand and sales, improvement
in product quality, communicates an image of the value.
2.
Understanding with
price cartels, bargaining power of suppliers, government controls and
regulations. buyers’ behaviour, customer demand and competition.
3.
Price elasticity of
the demand of the product, cost of manufacturing the product, characteristics
of the product.
4.
Combination of
(2) and (3)
5.
None of these
19.
Segmentation of
consumer markets is based on
1.
Consumer
characteristics
2.
Consumer responses
3.
Consumer challenges
4.
Both (1) and (2)
5.
None of these
20.
Is the latest-buzzword
in corporate boardrooms.
1.
Service quality
2.
Service sector
3.
Service industry
4.
All of the above
5.
None of these
21.
Relatively large.
low-cost, low-margin high-volume, self service operations etc.
1.
Super market
2.
Discount store
3.
Department store
4.
Convenience store
5.
None of these
22.
Distribution mix
refers to:
1.
Selection of different
distribution channels like Dis., tribution – Wholesaler Retailers Consumer etc.
2.
Selection of sales
promotion techniques, Advertis- 2 ing, Sales – promotion, personal selling etc.
3.
Selection of pre-sales
during sales after sales service etc.
4.
All of the above
5.
None of these
23.
Market Research is
useful for
1.
deciding proper
marketing strategies
2.
deciding the selling
price
3.
choosing the right
products
4.
choosing the sales
persons
5.
All of these
6.
None of these
24.
N = S/P ( 1 + T)
indicates the:
1.
Work load method
2.
Sales potential method
3.
Incremental method
4.
Sales budget
5.
None of these
25.
A ‘call’ means
1.
shout out to somebody
2.
a profession or
business
3.
visit friends
4.
visiting prospective
customers
5.
after- sales reserve
26.
A bank expects fall in
price of a security if it sells it in the market. What is the risk that the
bank is facing?
1.
Market risk
2.
Operational risk
3.
Asset Liquidation risk
4.
Market liquidity risk
5.
None of these
27.
When a company
acquires a supplier through an acquisition strategy. this is referred to as
1.
Vertical marketing
system
2.
Forward integration
3.
Horizontal integration
4.
Backward integration
5.
None of these
28.
Charles Revson of
Revlon observed: “In the factory, we make cosmetics; in the store.
1.
we make profits
2.
we challenge
competitors
3.
we implement ads
4.
we sell hope
5.
None of these
29.
Mohan Sawhney has
proposed the concept of ____ to describe a cluster of complementary products
and services that are closely related in the minds of consumers but are spread
across a diverse set of industries.
1.
Metamarket
2.
vertical integration
3.
horizontal integration
4.
Betamarket
5.
None of these
30.
What is the meaning of
“Conversion”?
1.
meeting a prospective
client
2.
interacting with a
prospective client
3.
converting an employer
into an employee
4.
converting a seller to
a buyer
5.
converting a
prospective client into a buyer
31.
What is the meaning of
“Customization”?
1.
acquiring more
customers
2.
regulating customers
3.
special products to
suit each customer
4.
more products per
customer
5.
All of these
32.
What is a logo?
1.
Pictoral
representation of what the company stands for
2.
Graphic or emblem used
by a company to trigger in- stant recall
3.
The short form of the
name of the company
4.
All kinds of
advertisements used by the company
5.
None of these
33.
Diffusion of
Innovations is a theory that seeks to explain how, why, and at what rate new
ideas and technology spread through cultures. The adopters of these innovations
are categorised in five categories. Which of the following is incorrect?
1.
Early adopters
2.
Early majority
3.
Late adopters
4.
Late majority
5.
None of these
34.
Modern styles of
marketing include(s)
1.
digital marketing
2.
tele-marketing
3.
e-commerce
4.
e-mails solicitation
5.
All of these
35.
e-Marketing is same
as:
1.
virtual marketing
2.
digital marketing
3.
real time marketing
4.
All of these
5.
None of these
36.
What is the meaning of
Value added services?
1.
costlier products
2.
larger number of
products
3.
additional services
4.
at par services
5.
None of these
37.
The irst Hypermarket
was started by ___.
1.
Walmart
2.
Carrefour
3.
Casino
4.
The dolla store
5.
None of these
38.
What is the first step
of sales process?
1.
Lead generation
2.
Convincing the buyer
3.
Selling the product
4.
Showing a product
5.
None of these
39.
Core competence of a
company helps it to:
1.
Maintain an edge over
its competitors
2.
Position its product
better
3.
Price its product
better
4.
All of these
5.
None of these
40.
Aggressive Marketing
is necessitated because of ____.
1.
globalisation
2.
increased competition
3.
increased production
4.
increased job
opportunities
5.
All of these
41.
Consumer research
takes place at ____ stage.
1.
Before purchase
2.
After purchase
3.
During the purchase
4.
All of these
5.
None of these
42.
SWOT analysis does not
contain _____.
1.
Strength
2.
Weakness
3.
Opportunity
4.
Talent
5.
None of these
43.
Efficient marketing
style requires
1.
proper planning
2.
good communication
skills
3.
team work
4.
knowledge of products
5.
All of these
44.
The performance of a
sales person depends on
1.
salary paid
2.
sales incentives paid
3.
size of the sales team
4.
ability and
willingness of the sales person
5.
team leader’s
aggressiveness
45.
What is the sole aim
of marketing?
1.
Increase sales
2.
Increase the number of
employees
3.
Increase profits
4.
Increase production
5.
All of these
46.
Which among the
following is not part of the “4Ps”?
1.
Product
2.
Price
3.
Profit
4.
Promotion
5.
None of these
47.
Porter’s Five Force
Models includes:
1.
Bargaining power of
customer
2.
Advertising
3.
Threat of substitute
product
4.
Bargaining power of
suppliers
5.
None of these
48.
The Letter “T” in PEST
stands for :
1.
Treats
2.
Technological
3.
Teacher
4.
Table
5.
None of these
49.
Brad Loyalty is
defined by Kotler in for behaviour pattern. Which of the following is not part
of them.
1.
Hard Core Loyals
2.
Shifters
3.
Semi Loyals
4.
Shifting Loyals
5.
None of these
50.
What is meant by “Lead
generation”?
1.
Tips for selling
tactics
2.
Tips for better
production
3.
Generate leaders
4.
Likely sources for prospective
clients
5.
All of these
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